Build surveys for each customer journey
Different journeys require different questions. A retail purchase, restaurant visit, healthcare appointment, and completed home service each need their own context.
Cacao lets teams combine multiple-choice questions, 1-to-5 or 1-to-10 ratings, open-text responses, and connected question sequences to collect the right level of detail.
- Multiple-choice questions.
- Configurable 1-to-5 or 1-to-10 rating scales.
- Open comments for additional context.
- Connected questions within the same journey.
How customer feedback works with Cacao
The workflow connects the customer experience to the relevant location and turns each response into comparable information for the central team.
1. Build the survey
Combine multiple choice, 1-to-5 or 1-to-10 ratings, open responses, and connected questions based on the customer journey.
2. Choose the moment and channel
Share the survey through QR, link, WhatsApp, or email, or trigger it after a purchase, visit, order, or completed service through the POS.
3. Connect the response to a location
Once the customer completes the survey, the result is associated with the relevant location to preserve operational context.
4. Analyze and compare results
Review results by location, region, country, and period to identify patterns and performance differences.
5. Export and take action
Export results to Excel and use the feedback to prioritize improvements in service, products, and operations.
Automate feedback at the right moment
The survey can be triggered after a purchase, visit, order, or service so feedback is collected while the experience is still fresh.
These workflows can be combined with automated review collection to keep programs running without relying on manual tasks at every location.
- QR codes at the point of experience.
- Direct links for any communication channel.
- Delivery through WhatsApp or email.
- Point-of-sale triggers.
Compare customer experience across locations
Every response is associated with the location where the experience happened. Central teams can compare locations, regions, countries, and reporting periods without consolidating spreadsheets manually.
The Google reviews and analytics dashboard complements private feedback with the public performance of each Google Business Profile.
- Results by location, region, or country.
- Period-over-period comparisons.
- Recurring pattern identification.
- Results export to Excel.
Customize the experience for each brand
Cacao lets teams customize colors, logo, domain, language, completion message, and questions so the survey feels like a natural part of the brand experience.
An organization can keep common standards across the network while adapting questions when a market or customer journey needs more context.
Customer feedback for each industry
Survey design should reflect the real customer journey. Cacao can adapt the timing, questions, and reporting level to the needs of each industry.
Customer feedback for restaurants and restaurant groups
Customer feedback for retail and store networks
Customer feedback for franchises
Customer feedback for healthcare practices
Customer feedback for dealerships
Private feedback and public reviews serve different purposes
Surveys provide the detail teams need to improve operations. Google reviews communicate the customer experience publicly and contribute to local reputation.
Cacao keeps the review option available to every customer. The Google review QR generator can complement the survey without changing access based on the response received.
Want to see this feature in action?
Book a personalized demo and discover how it can transform your business.
Frequently asked questions
What is a customer feedback platform for multi-location businesses?
It is a tool for building surveys, sending them after a customer experience, and centralizing responses from every location. Cacao connects each response to the relevant location so teams can compare results and identify operational issues.
What types of survey questions can I create?
Cacao supports multiple-choice questions, 1-to-5 and 1-to-10 rating scales, open-text fields, and connected question sequences. The survey can be adapted to the customer journey, brand, and information each team needs.
How can customer feedback surveys be delivered?
Surveys can be shared through a QR code, direct link, WhatsApp, email, or a point-of-sale workflow. They can also be triggered automatically after a purchase, visit, order, or completed service.
Can results be compared across locations?
Yes. Results can be analyzed by location, region, country, and reporting period. This helps teams identify stronger locations, find recurring patterns, and prioritize improvements. Results can also be exported to Excel.
Can each survey match the brand?
Yes. Colors, logo, domain, completion message, language, and questions can be customized. A brand can maintain a consistent experience while adapting questions when a market or customer journey requires additional context.
What is the difference between a customer survey and a Google review?
A survey captures detailed private feedback for operational improvement. A Google review is a public customer opinion. With Cacao, every customer keeps the same opportunity to leave a Google review after completing the survey, regardless of the score they submitted.