How Vital manages Google reviews and Business Profiles across 20 wholesale locations

Vital centralized its Google presence with Cacao and replied to more than 1,000 reviews in the first month through a human-supervised AI workflow.

Vital Supermayorista logo

Vital: a 20-location retail operation

Vital Supermayorista is an Argentine wholesale supermarket chain with 20 locations across the country. Its footprint requires coordinating reviews, local information, and reporting without losing location-level context.

Vital connected all 20 locations to Cacao and manages them through an account, brand, and location structure.

The starting point: unanswered reviews and no centralized monitoring

Before implementing Cacao, Vital did not reply to location reviews, monitor negative reviews, or produce consolidated reports.

This made it difficult to identify customer experiences requiring attention and compare activity across Google profiles.

AI-generated replies with human approval

Cacao generates a reply for every review. Before publishing it, a person can approve the draft or edit it and then approve it.

This semi-automated workflow combines speed and coverage with human control over every reply published by the brand.

  • A suggested reply for every review.
  • Human approval before publishing.
  • Editing when the context requires it.
  • Tracking for pending and published replies.

Brand instructions adapted to each location

Replies are not generated as generic text. Vital configured instructions that Cacao applies based on the review and location.

  • Negative-review replies include the contact phone number for the relevant location.
  • Every reply uses Vital’s defined closing greeting.
  • The team can review and modify the text before approval.

Review monitoring across all 20 locations

Vital’s team can review activity across the network in one place and act on the cases that need attention.

  • Centralized review inbox.
  • Negative-review alerts.
  • Filters by location, rating, and status.
  • Owner assignment.
  • Unanswered-review tracking.
  • Sentiment and recurring-topic analysis.

Reporting to understand location performance

Cacao turns review activity into reports that show the overall operation and provide a location-level view.

  • Rating and review volume by location.
  • Response rate and response time.
  • Positive and negative review trends.
  • Location comparisons.
  • Downloadable executive reports.

Bulk updates for Google Business Profiles

Beyond reviews, Vital uses bulk editing to keep its Google Business Profiles current.

  • Photo uploads and updates.
  • Local posts.
  • Product catalog management.
  • Coordinated changes across all 20 locations.
Vital Supermayorista manages 20 locations with Cacao

More than 1,000 reviews answered in the first month

During its first month with Cacao, Vital replied to more than 1,000 reviews.

The implementation turned a previously unmanaged task into a centralized process: each review receives a suggested reply, remains under human supervision, and contributes to network-wide monitoring and reporting.

What this case shows multi-location retailers

A multi-location operation needs to coordinate brand voice without ignoring local context. Vital shows how a semi-automated workflow can expand response coverage while preserving human review.

The same platform connects review management with alerts, reporting, and bulk Google Business Profile updates.

Need to manage reviews and Google profiles across multiple locations?

Cacao centralizes supervised AI replies, monitoring, reports, and profile updates for multi-location operations.

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